Map Measurers: Customized Map Measurers Electronic & Digital Scales

If you are into maps then you are into map measurers whether you like digital or mechanical map measurers. These handy tools allow you to convert inches to miles from any traditional map. Customized map measurers are available that will perform all possible calculations for you. Some personalized map measurers even allow you to program the scales built into the customized map measurer so it reads digital units. How To Select A Map Measurer If you need a basic map measurer, not a personalized map measurer or branded map measurer then you might as well wait for an online shop or retail outlet to offer promotional map measurers because you will save a few dollars. They all basically do the same thing. If you really need a decent digital map measurer than you might write down the exact specs you need so when you are shopping you don’t miss anything. When talking to a salesperson it is sometimes hard to remember all the features you need. Some electronic map measurers currently available are often the best option for people looking for a multi-tasking unit. These handy tools allow you to create custom scales that measure inches use an implanted drawing unit. These are for serious map measuring geeks, and they will cost you a bit more, but are highly worth it if that is what you are into. Analog Map Measurers Analog map measurers are the same as mechanical map measurers. It is just a fancier term for a map measurer that isn’t digital or analog. So it runs on its own. You can only use it on maps, and you have to use a scale of 63,360 inches to a mile. The map measures in miles ranging for 1:24K scales and up. Most mechanical map measurers are fine for the average Joe or Jane that needs a map measurer for basic measurements or geography. The nice thing about mechanical map measurers is you don’t need a battery or solar powered panel to make them work. You can’t really ask for more than that. The front of the map measurer has pre-set map scales so you can’t really add different ratios in. Most maps however work just fine with analog map measurers. These are sometimes featured promotional map measurers, although not as often as some digital map measurers that are being cleared out for newer versions of the latest electrical pieces. Selecting The Ideal Map Measurer If you are not sure what map measurers will work best for you, ask a few other people what they use. See if you can try out their personalized map measurers and see what they think. Try using a digital, analog and electrical map measurer if you can, because this is the best way to see for yourself how each of these works and which will work best for you. If you plan to use map measurers on a long-term basis you might want to invest in a higher quality customized map measurer right from the start, so you become intimately familiar with it.

How an Effective Mind Map Can Serve As a Treasure Map to Success

Mind map refers to a graphic illustration or diagram that represents ideas, words or tasks which are linked and connected to a central idea or keyword. One can use them to distinguish ideas or words with symbols or colors. In most cases, the ideas or words represented in this kind of diagram are usually arranged in a hierarchical order with the aim of making them clearer and understandable. Technically speaking, the idea of creating these kind of diagrams was actually invented by Tony Buzan who gave the best guidelines in his works. Tony outlined 10 points that can help anybody create or draw a befitting diagram. These are the simple steps you can follow. They boil down to the beginning your drawing at the center with the main idea or word you want to discuss and then creating sub branches in a hierarchical order with a view of arriving at a logical conclusion. Here are the guidelines you can follow in drawing a mind map according to Tony Buzan. • Begin at the center with a topic or image. You have to use 3 colors at least. • Make use of symbols, images or codes in the map • Use upper and lower case letters to highlight the keywords where necessary • Allow each word to stand alone on a line • All the lines must be linked to one another beginning from the cente • The lines should be the same length as the idea or word they are meant fo • Make use of many colors all through the mind map • Personalize the mind according to your standard • Make use of emphasis in various aspects of the mind map • Use radial hierarchy to make the mind map clear. You can equally use outlines and numbers. Indeed, an effective mind map can serve as a treasure map to success when you succeed in utilizing it to the full. You can use a detailed mind map to generate or visualize ideas that can help you in diverse ways. You can use the ideas you generate from it to solve basic personal problems. You can equally use that to organize pieces of information in a better way. When it comes to making decisions, it can also be very helpful. You can equally use it to enhance your studies and writing ability. When you succeed in representing words or ideas in a hierarchical order using a mind map, you can easily use that to plan your road to success. These diagrams encourages brainstorming which is a key factor you have to engage to think your way through success. You can easily organize and plan various tasks that can lead you to resounding success when you use a mind map. In all, a well drawn mind map can enhance your creative and imaginative abilities which are very important in taking you to greater heights in life. A constant practice using this kind of diagram is very vital if you must see greater results.

The Giants’ Race to Map the World

Gone are the days of having hereditary knowledge of surrounding areas or having to persuade a confused passenger to trace their finger along an over-sized map in order to get anywhere. Gone were these days in 2005 when Google introduced Google Maps (or to give it it’s former name, Google Local). Now what stands, seven years on, is a developed version of yesteryear’s primitive offering, and it is surrounded with competition from the intimidating likes of Apple and Microsoft.

Throughout its existence, Google has built a reputation as an organization that is very much ‘alive’, keeping tech-news sites ripe with tales of innovation as it implements game changing alterations that keep such fields as the SEO industry on its feet at all times. With attempts at social networking and creating its own web browser in the long list of ventures the Google name has been put through, one of the most successful undertakings was Google Maps. Year after year it expands and develops with such features as the ‘Hybrid view’ and the widely popular ‘Street View’, introduced in May 2007 and has led to the software enjoying a long reign as the ultimate web mapping application, facing little competition.

2012 has so far seen Google’s endeavor into bringing a third dimension to the maps by employing a fleet of planes to photograph cities across the world. While an ambitious and characteristically controversial plan on Google’s part, it has been caught up in rivalry from former allies, Apple.

The most recent movement in a distressing relationship between the two giants, Apple have recently hinted at dropping Google Maps from future devices in favor of their own version of the application.

Alongside this, Microsoft has been steadily contributing to the map rivalry a long time. As well as the ongoing rivalry between Microsoft’s Internet Explorer and Google’s browser, Chrome, the Microsoft map offers much the same service as its Google counterpart, complete with street view. The Microsoft map has undergone many changes over the years, but now offers more serious competition as it is branded under their Google opposing alter-ego, Bing which is also running as a realistic alternative to Google as a search engine in the future. But the rivalry between the giant corporations, made of electronics companies and search engine industry leaders (as they recognize internet mapping as a worthy interest) is nothing more than healthy competition that ultimately progresses towards a better user experience.

Mind Maps – How They Can Help Entrepreneurs and Students Create Winning Work

I’m a confessed mind map user and booster. For that I have to credit Tony Buzan who introduced me to mind maps in the mid 70’s with his book “Use Your Head”. It was one of those “Aha” moments in my life where I recognized that these tools could provide me with insights that I’d never considered before. I believe that entrepreneurs who must come up with better business proposals and students writing essays and term papers will gain exceptional benefits from using them.

Why are mind maps so valuable for whatever you’re working on? I like to think of mind maps or mind mapping as organized brainstorming. Brainstorming is a very useful technique that I often employ. It works when you/and your team write down a list of ideas, facts, thoughts about an issue or topic, as quickly as possible within a given timeframe.

What mind mapping does is take those brainstorming ideas as they come up and place them into a pattern that’s very focused on that topic or issue. So imagine, when you come up with each idea, each fact, every single piece of information and you then employ a mind map, every single item is allocated to a section or branch of that map. What this does is give valuable relationships and interconnectedness that you may never have considered.

You physically see, or can determine, how one idea relates to another. In brainstorming many of these relationships are never evident or fail to show the possibilities that they can generate. Mind maps provide the cross-fertilization, the development of fresh ideas, so valuable in the creative process and for increased productivity. They’re particularly valuable for entrepreneurs when faced with having to submit a winning business proposal. For students there’s no better way of coming up with a viable topic for their essay or term paper.

I make notes using mind map techniques. I can immediately put down on paper where the various points from an interview or lecture are connected and what they may mean. These map techniques link things together (I’m not talking hyperlinks here though there’s plenty of software available if you want to go that route.) You discover things that you expected and things that you did not expect – and that’s the payoff. Use mind maps and you’ll find that your work becomes that much better.

Here’s the clincher though. It’s very important to try this stuff. Brainstorming is easy. Mind mapping takes practice and there are different ways to do it. It only makes your work better when you use it. As a long time proponent of mind mapping and its impact on my work, I want others to get the same benefits as I do. So please, if you want to see some possibilities that you haven’t experienced before, try mind maps.

QuickBooks Tech Support Number Resolve QuickBooks Add-Ons Issue in QuickBooks Hosting

QuickBooks is that the most powerful small-business accounting package, however it’s not continuously enough to try to to everything in business desires or in some cases even when having ability, not therefore economical. So, during this situation, QuickBooks add-ons are available the image that ar created by its developers to fill this lack and create QuickBooks a lot of sturdy. The add-ons facilitate tiny businesses with everything from fine-tuning strategy and automating aspects of inventory management to putting in a store in Facebook, lowering shipping prices, and more.It not solely simplifies your record keeping desires and create your workplace a lot of economical mistreatment QuickBooks Add-On software system however additionally enhances the ability of QuickBooks. apparently, these add-ons ar either fully free or somewhere comes in a {very} very low costs. These add-ons are developed freelance of grasp and thousands of developers ar unendingly operating towards it.

If we wish to summarize the advantages of QuickBooks add-ons, the concrete advantages goes here:

• It saves North American country from double knowledge entry

• It minimizes entries with client & provider knowledge

• It helps North American country to customise our business management system

• It enhances speed and accuracy results

• It helps North American country to run your tiny business a lot of expeditiously

In some cases like inventory trailing, Human Resource Administration, these add-ons become should owing to its distinctive practicality of expeditiously handling these tasks. an ideal example of the requirement for inventory trailing, whereas QuickBooks tracks inventory, the inventory module has its limitations and falls want of|wanting} the complete practicality that a lot of finish users need. for instance, QuickBooks will solely use price inventory, and users cannot select another cost accounting technique like inventory accounting that ar a lot of correct for several businesses. we’ve got lots of tiny and major add-ons offered within the market however here, we have a tendency to ar getting to describe regarding some necessary add-ons and their practicality. QuickBooks Technical Support Number resolve your accounting bookkeeping issue.

1- Corelytics money Dashboard: it is a subscription-based net service, provides insight into your business by analyzing the info it attracts from your QuickBooks and presenting the leads to straightforward charts and graphs. additionally to trailing performance across multiple business lines, Corelytics shows you ways your business stacks up against others in your trade, and it generates forecasts.

2- SOS Inventory: QuickBooks on-line puts countless business data and processes at your fingertips from a browser, however inventory options don’t seem to be its forte. SOS Inventory integrates with QuickBooks to supply businesses with inventory management, sales order process, and producing support tools, all accessible from desktop or smartphone browsers. Advanced options embrace support for inventory in multiple locations and therefore the ability to trace things by serial range and value history for specific things.

3- Integrate FileMakerPro: FileBooks Link is that the FileMaker professional add-on to QuickBooks that gives period of time, two-way knowledge integration between FileMaker professional and QuickBooks. you’ll be able to import ANy dealing into QuickBooks from another software system package mistreatment an .iif file. An .iif is largely a tab-delimited txt file with AN iif file extension. Follow the link to for sample .iif files. you’ll be able to open the sample iif go in stand out. you would like to map your exported txt results to the format within the sample file. read the assistance topic (pdf file) on commerce transactions on a pdf file.

4- Handle foreign currencies: It allows QuickBooks to wear down foreign currencies expeditiously. when we have a tendency to tell QuickBooks that we are going to be operating with multiple currencies, we want to line up a checking account for every further currency during which you wish to figure (currencies additionally to your home currency). After that, you’ll be able to show that currency a merchant or client uses after you started a replacement merchant or client.

5- Electronic payment from customers: It works with QuickBooks in managing payment activities whereas ar electronic. we are able to have all new customers provide their bank data that we are going to set-up to mechanically withdraw their cash on the maturity. this can facilitate North American country to avoid statements, phonephone calls, assortment agencies.

The list of QuickBooks add-ons don’t finish here, it continues for terribly long with its options. As we have a tendency to mentioned higher than, some comes free and a few paid however either its free or paid, all have some distinctive blessings. Now a days, QuickBooks add-ons integration is extremely easy with QuickBooks hosting and lots of QuickBooks hosting suppliers ar providing solutions for it.

Control The Privacy Of Your Mobile Device With Smart And Safe Apps

Over the last few years, the touch screen mobiles and android devices are much more popular in the mobile phone industry. Companies are finding more advancement with special features in their designs to make it more appealing to the buyers. Nowadays everyone seems to be with android devices everywhere they go, this is because smart phones are more advanced with technological systems and provides more convenient, comfort to work without any difficult.

On the other hand there are numerous applications for android devices to lock screen and various personal apps to get access of using by others. Using the Leo privacy guard app, you can simply protect screen with customized themes as per your choice. It’s more attractive and proves to provide 100% security for the users and eliminate chances to access your personal information by strange people.

Protecting Your Privacy With Leo App Lock

These days everyone knows that it’s very vital to protect their mobile from other using various screen locks and privacy guard in their systems. There are so many issues arising due to least protection or not secured protection to mobile device. Considering various points the Leo Privacy Guard protection apps assures safety of the device from the burglars and thieves. To know more about the apps just read out the Leo Privacy Guard Review from the app store to understand better and check the top ranking of app.

Whether if you have problem that relates to protection of your mobile phone or anything inside your mobile device then sure it’s time to download the Leo privacy app. These mobile apps are downloaded from the app store; it’s completely free to download. If you are not yet installed any privacy guard app in your device then start to protect your device using the Leo privacy app in your mobile phone.

Sci-Tech Information: Indian Engineers Have Created a Shoe With Built-In GPS

Reading a map on a smartphone can be distracting and cumbersome.
But now two engineers have created a shoe that can guide the wearer by simply vibrating.
The footwear’s investors claim they have created the world’s first ‘haptic feedback shoe’ and while they initially designed it to be used by the visually impaired, they think their technology could prove useful to anyone navigating their way around a new city.
The Lechal shoe is the brainchild of Anirudh Sharma and Krispian Lawrence, engineering graduates from the University of Michigan, Ann Arbor and MIT, who now live in Bangalore, India and originally designed it to help the estimated 285 million visually impaired people across the globe.
The shoes will be connected to a user’s smartphone via a Bluetooth connection to work out a person’s location as well as their destination.
This information means the shoes will ‘know’ when to tell the wearer to turn left or right and they will vibrate accordingly – the left shoe to indicate a left turn, for example.
While this could prove very useful for visually impaired people who can struggle to navigate cities, the duo have made their shoes available for pre-order to everyone as they think the footwear will make it easier for people to find their way around hands-free without having to read a map on their smartphone.
The shoe’s name comes means €Take me there’ in Hindi.
Polyurethane insoles have also been designed to fit inside any pair of shoes and feature the same technology as the shoes.
They contain an electronic module that includes a vibrating unit, chip and battery that can be removed to be charged and come with a USB charger that can be switched on and off using voice controls and finger clicking.
These features will also make it user friendly for visually impaired people and the fully-charged units can be used for three days of navigation.
People will also be able to use the Lechal shoes and insoles as a fitness system to count steps and calories burned, as well as create their own workouts.
A wearer will be able to tap their foot to tag a location and set goals and the shoes can also buzz when a runner goes past a place of interest.
While the shoes are designed to be used by everyone, they are principally made for the blind and profits made will be used to subsidise pairs of shoes for underprivileged visually impaired people.
They are now available for pre-order on the company’ website and both the insoles and the shoes will cost $100, according to Gizmag.

Comfort shoes with embedded GPS to keep track of Alzheimer’s patients
As millions of baby boomers approach 65, the rates of Alzheimer’s sufferers is expected to continue to rise significantly in the coming decade. Already 5.4 million Americans are living with the disease with that figure predicted to rise to as many as 16 million by 2050, according to the Alzheimer’s Association. To make it easier for caregivers and family members to keep track of those suffering dementia, Personal Location Services company GTX Corp has partnered with comfort shoe manufacturer Aetrex to produce the GPS Shoe that allows real-time tracking of the wearer.
GTX started out producing footwear for children with a miniaturized GPS chip and cellular device embedded in the sole that allowed parents to keep track of their offspring via an online portal and then started offering similar shoes aimed at long distance runners. Realizing that the technology would also be beneficial in keeping track of those suffering dementia the company partnered with Aetrex to embed its GPS technology into comfort and wellness shoes for the elderly.
While there are already a number of wearable GPS devices such as watchesand bracelets designed to keep track of loved ones – young and old – and even non-humans. Shoes are a perfect fit for the technology as it’s something the person being tracked is unlikely to wander off without. They’re also likely to be more comfortable or the elderly than the GPS platform shoes we looked at a few years ago.
The GTX system uses low power two-way GPS tracking technology that continually tracks the location and movement history of the wearer and relays the information to a monitoring center through mobile networks. The wearer can then be pinpointed by logging into a secure internet portal or via a smartphone app. The system also allows caregivers to receive an alert on their smartphone or computer with a direct link to Google maps plotting the wearer’s location when the GPS shoe moves outside a preset area.
The GPS technology is protected inside a cavity made from a polycarbonate material placed in the midsole of the shoe, which GTX says should last for the normal duration of the shoe – one to three years.
Having recently received FCC certification, the shoes are set to go on sale in the U.S. this month through Aetrex priced at US$299 a pair.

Sci-Tech Information: A Smart Home Able to Detect Symptoms of Disease

The Tecnalia Centre for Applied Research has created a system of sensors which when fitted in a home can monitor changes in a person’s habits and routine. These observations can then be used to assess whether an individual is suffering from the early stages of a neurodegenerative disease such as Alzheimer’s.
The aim of the project is to improve the quality of life for elderly patients, by installing these sensors in either the care homes or supervised apartments of the patients. The prototype, which has been in development for three years, is currently installed on the premises of Tecnalia in Zamudio, Bizkaia, Spain.
In an increasingly aging global population, the Spanish Institute for the Elderly and Social Services (Imserso), found that 70 percent of people over the age of 70 would rather live in their own homes than move to a care home. Therefore, systems such as this could allow elderly people to remain in their own homes whilst receiving a higher standard of care.

How does the system work?
The sensors, once distributed around the house, have the capacity to identify a range of user-initiated actions. These include, but are not limited to, detecting which room a person is in, the opening and closing of doors, time spent watching television, and the switching on and off of lights and other household appliances.
The monitoring of these actions over time allows the sensors to define habitual patterns preferred by the user. Due to the fact that the early stages of a degenerative disease such as Alzheimer’s are often manifested by behavioral changes in the patient, the sensors can assess the possibility that the user is suffering the early stages of such a disease by monitoring significant deviations from past behavioral patterns.
Such a deviation could take the form of increased isolation, changes in sleep patterns, disorientation, or perhaps a combination of factors indicating a loss of short term memory.
There is also the potential for the system to assist the patient in everyday situations, such as informing them when they should take their medication. The constant observation afforded by the system will hopefully allow diseases such as Alzheimer’s to be caught in the early stages, making it possible for the individual to be treated from the outset and thus delaying cognitive deterioration and increasing the patient’s quality of life.

Google unveils smartphone with 3D sensors

Google has unveiled a prototype smartphone with “customised hardware and software” that enables it to create 3D maps of a user’s surroundings.
The device’s sensors allow it make over 250,000 3D measurements every second and update its position in real-time.
Google said potential applications may include indoor mapping, helping the visually-impaired navigate unfamiliar indoor places unassisted and gaming.
It has offered 200 prototypes to developers keen to make apps for it.
Google said its Advanced Technology and Projects (ATAP) unit developed the phone as part of a project called Project Tango with help from researchers at various institutions.
“We are physical beings that live in a 3D world. Yet, our mobile devices assume that physical world ends at the boundaries of the screen,” the firm said.
“The goal of Project Tango is to give mobile devices a human-scale understanding of space and motion.
“We’re ready to put early prototypes into the hands of developers that can imagine the possibilities and help bring those ideas into reality,” it added.
Various firms, including Google, have been looking at developing niche technology.
For its part, Google has already unveiled its Google Glass – the intelligent specs due to go on sale later this year.
Earlier this year, the firm said it is also working on a “smart contact lens” that can help measure glucose levels in tears.
Also in January, it bought DeepMind, a UK firm that specialises in artificial intelligence, for 400m.
According to DeepMind’s website it builds “powerful general-purpose learning algorithms”.
Analysts say that firms have been looking at ways to help bring the advances made in technology to practical use in every day life in an attempt to attract more customers.
“The focus is not just on the hardware or the device, but on what the gadget can actually do,” Bryan Ma, associate vice president at research firm IDC told the BBC.
“It is all about taking it to the next level of usage – be it augmented reality, help with basic healthcare or even just creating better maps.”
Mr Ma added that once fully developed such gadgets could have huge commercial applications as well – which would help drive demand not only among individual consumers but also businesses and corporate users.
“There could be a lot of opportunity waiting to be exploited in this area,” he said.
Last year, Japanese firm Sony filed a patent for a “SmartWig”, with healthcare cited as one of its potential uses along with the ability to help blind people navigate roads.
It said the wig could use a combination of sensors to help collect information such as temperature, pulse and blood pressure of the wearer.

Sci-Tech Agriculture: Robots Take to the Field

The RHEA (Robot Fleets for Highly Effective Agriculture and Forestry) display shared space with another organization in one of the smallest booths at Agritechnica last November. But the commercial possibilities in agriculture for its ground-breaking robotics project are enormous.

“We have developed a fleet of robot tractors that work together in the field,” said Constantine Valero Ubierna, professor of engineering at the Polytechnic University of Madrid. That fleet of machines seeks out weeds in a field and gets rid of them, all on its own.

The RHEA concept is a gigantic step into the future for automated farming. Creating the system took the combined efforts of a consortium of companies and funding assistance from the European Union.

“First of all, we fly two drones, two aerial mobile units that go over the field and create a map of where the weeds are,” Valero Ubierna continued. “They create a working plan which is sent wirelessly to the tractors. Then the tractors go into the field by themselves and spray only where the weeds are.”

“AirRobot is a part of the RHEA project from Europe,” said Yves Degroote, sales manager for AirRobot, a German company that builds UAVs (unmanned aerial vehicles). “We are the partner that is developing the flying platforms,”

“Our role is we fly over the areas to define (them),” he continued. “We divide it (the field) into areas and with the cameras, we see how many weeds there are. We have multi-spectrum cameras on board. (Using) those cameras hooked up to software is how we detect weeds.”

“Although most of the (project) components are commercially available, we’ve had to modify the design or software of most of them to make them work (together)” added Valero Ubierna. “It was lots of hours of work.”

At the start of the project, the challenge for AirRobot’s engineers was to scale up the lift capacity their relatively small UAVs.

“Our platform needed to be able to carry a certain amount of weight,” Degroote explained. “This was the biggest challenge (for us). The first units we produced were small and carried only 200 grams. These need to carry a payload of one and one half to three kilos. So we needed bigger platforms. They’re much different than the smaller units we build.”

Fitted with a GPS guidance system, the bigger UAVs fly a predetermined route to map a field. “The drone has GPS onboard and this is how we divide the whole field into sections,” he added. “It’s (flight) is pre-programmed on a map. With waypoint navigation it follows the track it’s programmed with. In this case it’s flying quite low, 30 to 40 metres. You can map multiple hectares in one flight.”

The data collected by the UAVs is transferred to a mobile ground control station and fed into a server. Although all the data transfer and analysis takes place automatically, the ground station is designed to be staffed by a human to oversee the process.

“That data (from the UAV) is then sent to a central server,” Degroote said. “In real time you have the data from the drone at the ground station. Then there is a plan made for the tractor.”

Enabling the system to create that plan required the development of special software, which actually makes decisions about whether or not to attack weeds and how best to do it based on stored data.

There is even more analysis done by computers onboard the modified, unmanned, 47 horsepower New Holland Boomer T3050 tractors before they carryout any actions. The decisions required there depend on the type of field and weed control work the tractor is equipped to do.

Spray tractors in the program use GPS to respond to the correct location in wheat fields and then apply one of a number of onboard chemical options at the various locations.

For work in corn fields, tractors are equipped with two cameras that further analyze weed clusters. Software then decides what type of eradication action is necessary to kill them: tillage for non-selective eradication or LPG burners for selective work.

As the project nears the end of its four-year term, the RHEA team is getting ready to officially show its autonomous system to the world. It will hold a public field demonstration in May near Madrid to showcase the finished product.

“It’s a four-year project and we are in the final year” explained Valero Ubierna. “Next May will be the final demo near the Robotic Centre in Madrid. Everyone is invited to come and see the fleet working.”

That will mark the end of the development phase. From then on, what happens to the system depends on whether or not a manufacturer is interested in commercializing the concept.

“This is the first step in the development process with a lot of European partners,” said Degroote. “Now the next step is making it commercial.”

“The objective on the project was to demonstrate it’s feasible” added Valero Ubierna. “Now we (need to) get the support of a manufacturer to do it in a commercial way.”

Valero Ubierna thinks it’s viable for farmers or contractors to consider incorporating the fine-tuned autonomous system into their operation. “A medium or large-sized enterprise could do it,” he added.

So when can farmers expect to turn drones loose in their fields? “I would say easily between five and 10 years,” said Degroote. And will the price tag be low enough to allow the average farmer to take advantage of the technology? “It’s quite difficult to say at this time,” he added. “But that’s what you’re aiming for at this time, that it’s affordable for all farmers.”

EngageSimply and AdKernel Announce the Launch of BrandWisdom, the First Contextual Brand Mapping Tool

The first automated solution to integrate keyword and influencer analytics for digital marketers, content strategists, publicists, and social media managers will be demonstrated at Ad:Tech NY November 5th and 6th

New York, NY – engageSimply, a leading innovator of customer engagement solutions for brands and agencies, and adKernel, the fastest-growing white label ad serving provider, today announced the development of brandWisdom, the first intelligent contextual brand mapping platform. brandWisdom fully integrates keyword and influencer analytics to uncover the topics that activate a brand’s customers.
“We are restoring the power of context to the customer engagement process,” said Judy Shapiro, CEO and Founder of engageSimply. “brandWisdom identifies what we call activation-layer topics that resonate with a brand’s audience and move them to take action. Brand wisdom clients can use this information for a variety of purposes, from media planning to content strategy to events and publicity.”

Recent innovations in advertising technology uncover opportunities for marketers to reach larger audiences, but contextual relevance is often lost in the process. These technologies create lots of impressions, but fail to connect the dots leading to an engaged customer. brandWisdom points the way, providing a contextual map to customers’ passion points.

“We are developing new ways to apply our industry-leading ad technology to the task of identifying and mining the ‘vein of gold’ represented by high-volume topics that ignite customer passions,” said Yevgen Peresvyetov, CEO and Co-founder of adKernel. “The opportunities for brandWisdom to create new value for both online publishers and their advertisers are profound.”
EngageSimply will be presenting in the Start-up Spotlight competition at Ad:Tech NY as a guest of Heineken, who selected the company as a finalist. adKernel will be exhibiting at Ad:Tech NY to announce and demonstrate recent innovations.

About engageSimply

engageSimply is a technology-powered engagement marketing company that develops new ways for brands to connect with customers in a contextually relevant way. The company’s three-part platform includes contextual brand mapping, contextual ad serving, and contextual user experience products, developed in partnership with adKernel, which can be used separately or in an integrated campaign.

About adKernel

adKernel is a leading advertising technology company that offers a fast, efficient and feature-rich white-label advertising serving platform for publishers, advertisers, and networks. Thanks to the company’s industry-leading role in providing enterprise-class solutions for pay-per-click, display and video, mobile and desktop markets, which help clients to achieve advanced traffic and revenue maximization, more and more companies are choosing adKernel.